TOO SHORT BRAND
Client:
Too Short Brand
Year:
2021
Role:
Brand Strategist & Creative Lead
Category:
Cannabis // Celebrity Brand // Early-Stage Venture
Overview:
Partnered with a high-profile artist to develop a new cannabis brand from the ground up—leading brand strategy, creative development, and early market activation efforts.
Strategy & Approach:
Defined brand positioning, identity, and narrative—translating the founder’s voice and cultural influence into a distinct, scalable brand concept.
Developed go-to-market strategy and investor-facing materials to support early-stage growth, fundraising, and industry positioning.
Execution:
Created brand and pitch decks used to communicate vision, positioning, and business opportunity—successfully supporting investor conversations and early traction.
Directed and styled brand photoshoot to establish visual identity and foundational creative assets.
Led planning and execution of the brand’s debut at Hall of Flowers—designing booth experience, branded merchandise, and on-site presence to introduce the concept to industry stakeholders.
Results:
> Secured early-stage investor interest, resulting in 2 investor commitments
> Established foundational brand identity, positioning, and creative direction
> Successfully introduced brand concept to industry audience at Hall of Flowers
> Built go-to-market and investor frameworks to support future launch and growth
