LET'S GET TO KNOW EACH OTHER

I’ve always been fascinated by the intersection of language, identity, and connection. Growing up in Los Angeles, I  felt like the world around me prioritized image over authenticity. That led me to dig deeper through literature, anthropology, yogic philosophy, social impact, and eventually brand strategy——in a way that brings all these interests together.

​

My background is rooted in storytelling, systems thinking, and cultural insight. I studied creative writing and nearly completed a second degree in anthropology before heading abroad to learn from the world firsthand. That lens——curious, observant, human-centric——now informs everything I do as a brand strategist and marketing leader.

​

With 10+ years of experience across hospitality, wellness, tech, CPG, and culture, I’ve helped brands like The Hoxton, Deloitte, Cutwater, IATA, GoPuff, Norrsken and Comparably define their voice, grow communities, and tell better stories. Whether leading go-to-market campaigns, launching equity-focused creative programs, or refreshing employer brands from the ground up, I bring a strategist’s mind and a storyteller’s heart.

​

I believe branding, at its best, is an ecosystem: values-aligned, intentional, and in service to something bigger. That belief shapes both how I lead teams and how I build brands——with clarity, resonance, and emotional intelligence.

​

Seemingly unrelated, I rarely stop talking about how much I love cats. But to me, it tracks. They’re deeply attuned and selective——reminding me to pay attention to the quiet signals we often miss, and that trust is never assumed, only earned. The same is true for the brands that last.