LET'S GET TO KNOW EACH OTHER

I’ve always been fascinated by the intersection of language, identity, and connection. Growing up in Los Angeles, I often felt like the world around me prioritized image over authenticity. That led me to seek out something deeper—through literature, anthropology, yogic philosophy, and, eventually, purpose-driven brand strategy.

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My background is rooted in storytelling, systems thinking, and cultural insight.

I studied creative writing and nearly completed a second degree in anthropology before heading abroad to learn from the world firsthand. That lens—curious, observant, human-centric—now informs everything I do as a brand strategist and marketing leader.

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With 10+ years of experience across hospitality, wellness, tech, CPG, and culture, I’ve helped brands like The Hoxton, Deloitte, Cutwater, IATA, GoPuff, and Comparably define their voice, grow communities, and tell better stories. Whether leading go-to-market campaigns, launching equity-focused creative programs, or refreshing employer brands from the ground up, I bring a strategist’s mind and a storyteller’s heart.

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I believe branding, at its best, is an ecosystem: values-aligned, intentional, and in service to something bigger. That belief shapes both how I lead teams and how I build brands—with clarity, resonance, and emotional intelligence.

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Oh, and I love cats. Because like the best brands, their trust has to be earned.