THE HOXTON

Hospitality // Brand Manager, Cultural Marketing & PR

> Developed and executed a comprehensive go-to-market strategy for an international hospitality brand entering the US market (DTLA), resulting in a successful launch of a 176-room hotel, 2 restaurants & bars. The strategy led to a 30% increase in initial bookings within the first 3 months and a 25% higher-than-expected customer engagement through targeted social media campaigns and influencer partnerships.

> Leveraged relationships with 20+ brand partners across arts, entertainment, and social impact sectors to build brand credibility, driving a 15% increase in partnership-driven revenue. Spearheaded campaigns that raised brand visibility by 40% in key target markets, particularly through high-profile collaborations.

> Developed and executed a creator/influencer strategy that engaged 200+ influencers, resulting in a 50% increase in brand awareness and a 20% boost in social media following within 6 months. The campaign also contributed to a 10% increase in sales through influencer-driven promotions and product endorsements.

> Led the ideation, strategic planning, and execution of 30+ culturally relevant launch events, collaborating with key brand alliances to drive a 35% increase in foot traffic post-opening. Established a standard of 3-5 monthly activations, which resulted in sustained audience engagement and a 15% increase in repeat visits year over year.

> Led a cross-functional team to execute PR, social media, and integrated marketing campaigns, resulting in a 20% increase in brand mentions across digital channels and a 30% rise in engagement. Successfully met key business objectives, including a 15% increase in occupancy.

> Developed a partnership with Skid Row Housing Trust in 2018 on behalf of The Hoxton, raising $18K through a "housewarming" event with 1,500+ attendees to support the provision of low-cost permanent housing for individuals in Los Angeles' Skid Row area.

> Launched a "Good Neighbor" program with Pen & Napkin, a nonprofit dedicated to furnishing homes for families transitioning out of homelessness, encouraging community volunteers to assist in home setups while fostering deeper conversations on homelessness and support.

> Partnered with the Skid Row Carnival of Love, donating art supplies to enhance creative expression for over 5,000 unhoused individuals, inspiring self-expression and connecting them with resources for transition during the event.