SOLVD TOGETHER

Role:
Brand Strategy & Digital Experience Consultant (via Lux Nova Agency)

Category:
Tech // Learning & Development // UX & Website Strategy

Overview:
Partnered with a learning and development platform to evolve brand identity and build a new website experience—aligning positioning, messaging, and UX to support clarity, engagement, and growth.

Strategy & Approach:
Led brand discovery and messaging development—defining mission, vision, values, and tone of voice to create a cohesive and differentiated brand foundation.

Approached the website as a strategic tool, ensuring that brand narrative, user journey, and business objectives were fully aligned.

Execution:
Collaborated closely with UX designers and developers to translate brand strategy into a functional, user-centered digital experience.

Developed site architecture, contributed to wireframing, and worked directly with developers to ensure content was placed strategically within the user journey to drive clarity and engagement.

Led all website copywriting—delivering long- and short-form content across pages, including core messaging, product descriptions, and editorial content.

Results:
> Established a clear, cohesive brand identity and messaging framework
> Launched a fully reimagined website aligned with user experience and business goals
> Improved clarity and usability through strategic content placement and UX alignment
> Strengthened brand storytelling across digital touchpoints