IATA

Role:
Brand Strategy & Employer Engagement Consultant (via Lux Nova Agency)

Category:
Global Organization // Aviation // Learning & Development // Employer Branding

Overview:
Partnered with a global aviation organization to strengthen internal brand alignment and increase engagement across employee programs during a period of organizational evolution.

Strategy & Approach:
Developed a comprehensive employer branding and internal communications campaign strategy designed to improve participation, clarity, and emotional connection to internal initiatives.

Focused on translating complex organizational messaging into clear, motivating narratives that resonated across a global employee base.

Execution:
Led messaging development across internal campaigns, including email, digital, and print communications—ensuring consistency, accessibility, and alignment with broader organizational goals.

Collaborated cross-functionally with leadership to refine messaging frameworks and elevate the overall employee experience through communication.

Results:
> Increased employee engagement across internal programs
> Contributed to improved employee satisfaction scores
> Strengthened clarity and consistency of internal brand messaging across a global organization