DREAM KINGDOM

Role:
Brand Marketing Director

Category:
Fashion // Kids & Family // Consumer Brand

Overview:
Led brand marketing and growth for a kids fashion brand—building community, increasing visibility, and driving sales through integrated marketing, influencer partnerships, and experiential programs.

Strategy & Approach:
Developed a community-driven marketing strategy focused on parents and family audiences—leveraging influencer, ambassador, and partnership programs to build trust, engagement, and brand affinity.

Combined inbound and experiential marketing to create consistent touchpoints that supported both awareness and conversion.

Execution:
Directed multi-channel marketing initiatives across social, partnerships, and experiential activations—ensuring cohesive brand storytelling and consistent audience engagement.

Built and managed influencer and ambassador programs that significantly expanded reach and strengthened community connection.

Established marketing systems, workflows, and reporting structures—enabling more efficient execution, clearer communication, and data-informed decision-making.

Team & Operations:
Managed and mentored a small team—guiding campaign development, execution, and performance tracking.

Developed structured monthly goals and action plans aligned with business objectives—ensuring accountability and consistent progress across initiatives.