CUTWATER X GOPUFF

Role:
Experiential Strategy, Partnerships & Production Lead

Category:
CPG // Spirits // Experiential Marketing

Overview:
Led the strategy and end-to-end execution of a large-scale experiential campaign designed to drive customer acquisition, increase brand visibility, and activate Cutwater’s presence in a key lifestyle market through its partnership with GoPuff.

Strategy & Approach:
Developed an integrated campaign that connected physical experience with digital engagement—using a high-energy, culturally relevant activation to introduce Cutwater to new consumers while reinforcing GoPuff as a seamless access point for purchase.

The campaign was designed not just for awareness, but to shift behavior: driving trial in a social setting and converting that momentum into immediate and repeat purchase through GoPuff’s platform.

Execution:
Produced an all-day, large-scale pickleball tournament on Venice Beach—transforming a high-traffic, culturally iconic location into a branded experience that blended sport, social connection, and product discovery.

Led all aspects of production including vendor sourcing, fabrication and décor, logistics, timelines, staffing, and cross-functional coordination between brand, agency, and platform teams.

Partnership Impact:
Activated a strategic CPG × delivery platform partnership, ensuring both brands benefited through aligned storytelling, shared audience engagement, and measurable conversion opportunities.

Positioned Cutwater within an active, lifestyle-driven context—expanding beyond traditional consumption occasions and reinforcing relevance with a new, socially engaged audience.

Results:
> 28,000+ consumers reached in a high-density, culturally relevant market
> 15% lift in customer acquisition
> Increased local brand visibility and trial in a new, active lifestyle context
> Strengthened Cutwater’s positioning as a socially driven, occasion-based brand