CREATE YOGA

Role:
Brand Marketing Director, Co-Founder

Category:
Wellness // Community // Experiential & Content Marketing

Overview:
Led brand, marketing, and community growth for a boutique wellness studio—building a highly engaged audience and scalable programming model through influencer partnerships, experiential events, and content-driven marketing.

Strategy & Approach:
Developed a community-first growth strategy—leveraging influencer partnerships, experiential programming, and inbound marketing to drive awareness, engagement, and membership conversion without reliance on paid media.

Positioned the brand as both a physical studio and a lifestyle platform—extending reach through retreats, festivals, and content creation.

Execution:
Launched the brand with a high-impact grand opening campaign—exceeding capacity and converting early attendees into a foundational member base.

Built and managed relationships with 15+ key influencers—developing ongoing partnerships that generated 700,000+ in organic audience reach and sustained visibility.

Directed inbound marketing campaigns across digital channels—driving a 50% increase in web and studio traffic.

Developed and executed ongoing programming including workshops, events, and international retreats—partnering with influencers to co-create experiences and content for future marketing.

Programming, Content & Community:
Designed, marketed, and led two international yoga, meditation, and adventure retreats—blending wellness, travel, and content creation to deepen community engagement and extend brand reach.

Represented the brand as a teacher and speaker at national festivals—leading yoga, meditation, and public-facing sessions for audiences of 500+.

Oversaw development of visual identity, voice, and brand storytelling—ensuring consistency across all touchpoints and supporting growth in both engagement and sales.

Results:
> Generated 700,000+ organic reach through influencer partnerships within first 3 months
> Increased web and studio traffic by 50% through inbound marketing strategy
> Exceeded capacity at launch event, establishing initial member base
> Built a repeatable programming model driving rapid community and brand awareness growth
> Expanded brand presence beyond studio through retreats, festivals, and content creation