CREATE YOGA
Client:
Create Yoga
Year:
2015
Arts & Wellness // Brand Marketing Director
> Developed regular event programming that instituted rapid community and brand awareness growth in just 3 months.
> Collaborated with sales team to enhance business development by building and maintaining relationships with 15+ consistent key influencer accounts. Generated 700,000+ person influencer community reach for 100 person capacity event space in 3 months, without paying for content.
> Developed grand opening event and brand marketing strategy that generated 250+ attendees (exceeding capacity) and initiated community of paid members upon opening.
> Directed successful inbound marketing campaign to increase web and studio traffic by 50%.
> Developed visual brand, voice, concept development and strategic planning that drove key social growth and sales achievements.
> Designed, marketed and led 2 international yoga, meditation and adventure retreats.
> Taught yoga, meditation and publicly spoke at 3+ national festivals to audiences of 500+.