BENDER
Client:
Bender
Year:
2018
Arts & Wellness // Senior Producer, Business Strategy
> Worked with CEO to evolve brand and expand industry demographic from wellness-centered focus to night life, art and music demographic. Delivered successful marketing strategy to sell out first expanded program event and arts & wellness festival at ROW DTLA.
> Managed all communications, vendor coordination, schedule/ROS, budget administration, rehearsal and day-of production management.
> Coordinated all creator/influencer and VIP Press/Media promotional marketing campaigns that led to selling out Bender's first 2,000 person festival in just 6 months.
> Managed event logistics and operations including production staff, volunteers, sponsors and venue relations for 2-4 monthly events.
> Developed new strategy for community growth and promotions team to simultaneously cut staffing costs and increase ticket sales.
